Captured by Branding

Marketing: a beautiful blend of business, writing, persuasion and design. 

Baylor PRSSA

Public Relations Student Society of America.

As part of my Strategic Communication Research class, we took on Baylor PRSSA as a client in the hopes of providing insights to their leadership team to engage their members during COVID-19. In our creative brief, Baylor PRSSA expressed that they have struggled to retain and engage members through the ongoing pandemic.

Through this project, our team conducted interviews, analyzed research findings, and brainstormed solutions for the student organization to engage and communicate with members through the semester.

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Union Hall Wacoan Magazine Ad
Union Hall Wacoan Magazine Ad

Designed using Adobe InDesign

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Union Hall Social Media Ad
Union Hall Social Media Ad

Designed using Adobe InDesign

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Union Hall Social Media Ad
Union Hall Social Media Ad

Designed using Adobe InDesign

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Union Hall Wacoan Magazine Ad
Union Hall Wacoan Magazine Ad

Designed using Adobe InDesign

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Union Hall

Union Hall is a food hall that consists of both standalone restaurants and food stalls, featuring a variety of food, drinks, and desserts. Union Hall provides a unique eatery experience to its customers by presenting them with a plethora of culinary options and even special events such as live music and shopping pop-ups.

Cravings Satisfied, Cultures Unified.

During Fall 2019, I had the pleasure of completing a marketing campaign for Union Hall for my Advertising Procedures class. Through this project, my group and I conducted research with the target market, plan a community event and design advertisements for social media and for magazines.

To download our plans book and learn more, click the button below!

Life Beads

Fair-Trade nonprofit organization benefitting women and children in Uganda

Life Beads is part of Four Corners Ministries based in Alabama. This nonprofit organization benefits women and children through the purchases of Life Beads, including bracelets and necklaces with handmade paper beads.

Each purchase from Life Beads directly impacts the lives of these women in the village in Uganda, whether it be providing health care, schooling for her children, or basic income for her family.

In Spring 2019 I had the pleasure of working with Life Beads to develop a marketing strategy for growth in this nonprofit organization. To see our presentation, click the button below. 

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